1894
1894
First-generation Otojiro Yasuda (1856–1917) engaged in business as a Go parlor operator and antique dealer. At the same time, he ran a restaurant called Yasune (安音), which served red bean soup and fermented rice drinks.
1903
Second-generation Kinshichi (1882–1958) transformed the sweets shop into an establishment that sold alcoholic beverages. The name was changed to Yasune (家壽禰).
1914
Eel cuisine was introduced for the first time in the Joetsu region.
From then on, eel became our signature dish until after the war.
1943
Following Japan’s defeat in WW2, business came to an end.
1944
Sixty evacuated children were taken in.
1947
The name was of the business was changed to Jiu-ryo, and it operated as a dormitory for an agricultural cooperative; all stores were leased out.
1950
1952
After the contract with the agricultural cooperative was canceled, Yasune Co., Ltd., was established with capital of 3 million yen, and the name changed from kanji characters (家壽禰) to hiragana characters (やすね). The restaurant business resumed.
1962
In February, the restaurant was completely destroyed due to an accidental fire.
In September, Yasune Co., Ltd., was established with capital of 25 million yen.
1967
The first beer garden in the Joetsu region was opened in the south garden.
1977
On the occasion of the 15th anniversary of the company's founding, annex Suien no Ma was expanded. The fourth-generation Tooru Yasuda assumed the position of president.
1980
A photo studio and a Shinto wedding hall were newly built, and the medium-sized banquet hall was expanded and renovated.
1982
The Aoi no Ma, a mid-sized banquet hall which constitutes Japanese and western style and is equipped with the latest sound equipment, was expanded and renovated.
October 1987
The new Reimei banquet hall was added on the site of the former beer garden and Suien no Ma. After a fire, the main building was rebuilt as a five-story building.
1990
1993
After a fire, the main building was rebuilt as a five-story building.
1994
In October, we celebrated our 100th anniversary and re-opened our main building.
March 1997
Joetsu Fineral Co., Ltd., was established.
September 1997
Funeral home Yamato Kaido was opened.
2000
2001
The medium-sized banquet hall was renovated and named The Garden.
June 2004
Wedding venue Partir-shashinmura was opened at Nagaoka Koshoji.
July 2004
The seven-generation Hiroshi Yasuda was appointed president.
2007
The Nakamachi branch of Otona no Izakaya Kakureyaoto opened in Nakamachi, Joetsu City.
February 2008
Photography studio Nagaoka Soshakan opened at Nagaoka Koshoji.
November 2008
Italian restaurant The Soul opened in Nakamachi, Joetsu City.
2010
November 2010
The Miyukicho Branch of Otona no Izakaya Kakureyaoto opened in Miyukicho, Joetsu City.
September 2012
''Japanese bar Nanadaime Otojiro'' opened in Mita, Minato-ku, Tokyo.
December 2013
Dress shop Ecru opened in Koshoji, Nagaoka City.
March 2014
The Ebisu branch of Joetsu Yasuda opened in Ebisu, Shibuya ward, Tokyo.
April 2014
A photo studio named Studio Andy opened in Jingumae, Shibuya Ward, Tokyo.
December 2015
Joetsu Yasuda’s Shinbashi Ginza Entrance branch opens in Shinbashi, Minato Ward, Tokyo.
July 2016
The Ginza 2-chome branch of Joetsu Yasuda opened in Ginza, Chuo Ward, Tokyo.
August 2016
The Takada branch of Okuribito no Ososhiki funeral home opened in Joetsu City.
July 2017
Tashinami opened in Ebisu, Shibuya Ward, Tokyo.
September 16, 2021
The Washin by Joetsu Yasuda opened in Yoyogi.
